Ex-People's Lottery boss Burridge set to join HHCL

HHCL & Partners has hired Simon Burridge, the chief executive of

the People's Lottery and former J. Walter Thompson managing partner, as

its group chairman.

The move will see Rupert Howell relinquish his non-executive chairman's

role at HHCL to devote himself more fully to Chime Communications, of

which he is joint chief executive. Howell will retain the title of

founding partner at HHCL.

The appointment is set to be made as Robin Azis, HHCL's chief executive,

expands the agency into new areas with the launch of ventures such as

its brand consultancy, Heresy, and a digital and direct marketing


Chime, which owns HHCL, appointed Howell to its board in 1997, along

with the former HHCL chief executive Chris Satterthwaite, in a move

which also saw Azis's promotion and a restructuring of the agency's

senior management.

Azis will continue running the agency on a day-to-day basis as well as

developing further business projects with the help of Burridge.

HHCL interviewed five people for the group chairman's role, including

the former BBC marketing director Sue Farr, who now heads UK operations

for Golin Harris.

Burridge left JWT to work with Richard Branson on his People's Lottery

bid late last year. But he was left without a role after The People's

Lottery failed to win the next seven-year licence for the lottery after

an aggressive battle with Camelot.

Burridge started his career in financial advertising at Ayer Barker and

Dewe Rogerson before joining JWT in 1987. In 1994 he joined Abbott Mead

Vickers BBDO as a senior board director, returning to JWT in 1996.

Burridge said: 'My challenge will be to export the HHCL point of view to

a wider set of audiences.'

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