Ex-Saatchis regional bosses reunited for FLB Design venture

Four former senior executives of Saatchi & Saatchi’s regional operations are being reunited via a deal linking an agency with a packaging design specialist.

Four former senior executives of Saatchi & Saatchi’s regional

operations are being reunited via a deal linking an agency with a

packaging design specialist.



RPG Associates, the Gloucester agency whose client list includes Kraft

Foods, Greene King, Dunlop and Spillers, is selling 49 per cent of its

equity to FLB Design and is moving into FLB’s Cheltenham offices.



FLB works for Coca-Cola, Toys R Us, Bacardi Martini and Warner Lambert

among others, although the two operations will continue to operate

independently.



The agreement renews the association between FLB’s David Fowles and Phil

Skinner, formerly chief executive and financial director respectively of

Hall Harrison Cowley in Bristol,who led the management buyout from the

Saatchi group in 1994, and RPG’s senior managers Mike Humphrey and Chris

Fornara.



RPG set up 31 years ago as a subsidiary of London’s Garland Compton

agency which was merged with Saatchis in the 70s. The agency was sold to

its management in the mid-90s.



Fowles, whose agency career includes spells at Euro RSCG, D’Arcy and

McCann-Erickson, left Blair Fowles, the agency he helped found, two

years ago to join FLB.



He said: ’We had been looking for something we could buy into in order

to develop the FLB brand. We had thought of setting up something

ourselves but it’s an uphill battle and aligning with RPG seemed to be

the only thing that made sense.’



Humphrey said: ’We believe that our respective client bases will benefit

from access to a broader range of specialist services.’



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