Ex-Tribal DDB chief Goodman to launch advertising agency

Jason Goodman, the founder of Tribal DDB, is launching Albion, a new agency, with Matt Gibbins from the communications agency Milk.

The privately funded venture will be positioned as a shop working with clients on communication strategies and creative solutions. The agency is launching with a founding client, the National Gallery Company.

Goodman will be the managing director of the six-strong agency, with Gibbins taking the title of creative director. They are still in talks with a number of undisclosed people about joining.

The National Gallery Company hired Albion following a pitch to develop a campaign and strategy for its Christmas advertising, shop window and in-store marketing. The agency will produce an above-the-line campaign comprising posters, press and online activity, working with the Gallery's design agency, Yonder.

Goodman said: "We're by no means turning our backs on advertising, but you don't want to just think in terms of a 30-second ad."

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content