Exclusive: Alcatel Onetouch and Citroën announce The Clothes Show activations

Headline sponsor Alcatel Onetouch as well as automotive brand Citroën have revealed how they will be activating at The Clothes Show, which takes place from 4-8 December.

Visitors will have the chance to take a selfie with their personalised bag for the chance to win a prize
Visitors will have the chance to take a selfie with their personalised bag for the chance to win a prize

Alcatel Onetouch will be inviting visitors to get creative at its bag printing station, where they can choose a bag from a selection of colours, with the brand's unique stencil then printed onto it. 

Visitors to the show at Birmingham NEC will be able to further personalise their bags at special customisation stations, with additions such as letters and lace. 

The brand will be inviting attendees to take a selfie with their creations at the on-stand mirror, and share it for the chance to win a Alcatel Onetouch Pixi 3 7" tablet.

Citroën will be offering attendees the chance to be 'papped' by a professional photographer alongside its new C1 car in a colour of their choice.

The brand will be showcasing the city car at the show, which now comes with bio-tonal roof colours.

Those photographed can then choose their best photo to appear on the cover of Citroën's virtual C1 magazine, and can personalise the colour of the car on the cover to their favourite in the range. A digital copy will be made available for partcipants to share with friends.

Olympus Pen will also be at the show, where it will be looking to get the message across that the Olympus Pen is not just a camera, "but a fashionable must have".

The brand will be showcasing a new range of more fashion-orientated accessorises, with visitors able to create their own look and attempt to re-create the colourful visual image used to launch the range in their own version as part of photo shoot live on the stand.

The best attempts will be posted on Instagram, with prizes on offer for the most popular.

Lambrini will also be at the show with a special cocktail bar, in association with Reveal magazine.

The Clothes Show will feature more than 350 leading fashion and beauty brands, with catwalk shows, makeovers, manicures, beauty demonstrations and fashion advice on offer throughout the four-day event.

More: Clothes Show Live rebrands to The Clothes Show

In pictures: The Clothes Show pops up in Birmingham

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @Georgi_Gyton

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now