Exclusive: Event TV - Coral's racing micropigs

Agency Space has released a video of Coral's racing micropigs activation on the first day of the Cheltenham Festival (10 March).

Micropig-punters stand by and watch the first race
Micropig-punters stand by and watch the first race

The CheltenHAM Champion Hurdle from Space on Vimeo.

Filmed from a number of different angles, including that of the ‘Ham Cam’, the event involves miniature pigs running around a replica of the West Country racecourse. Shots of spectator piggies dressed in hats and fascinators also feature.

Teaser clips will be shown at the start of each day alongside expert racing commentary, giving punters a fun way to predict the winners.

The experience has been dubbed Coral’s CheltenHAM Festival and developed by creative agency Space. It has been designed to create engaging social content for punters at the racing event and give the brand a louder voice in the bookmaking world.

Space has produced a range of social content to amplify the campaign, including Vines, Twitter and Facebook posts and video edits to build excitement before the races begin.

Jason Nicholas, managing partner at Space, said: "Cheltenham is one of the standout events of the racing calendar and it is notoriously tough to get attention amid the clamour of competing voices. The CheltenHAM Festival provides Coral with a unique property and novel content that fits the fun atmosphere of the event. It should really get punters talking."

Tania Seif, head of social marketing at Coral, added: "We’re all really excited and have high hopes for a successful CheltenHAM Festival. We felt the idea was a winner from the start and has a great chance of delivering on our key objectives of getting people to share Coral content and cutting through the noise around the busy Cheltenham period."

More: Top brand experience agencies - Space

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now