Exclusive: Lidl enlists Light Motif for upcoming campaign

Lidl has selected event production company Light Motif to produce an immersive Christmas-themed event for members of the press in July.

Lidl has enlisted Light Motif to execute its upcoming Christmas-themed event
Lidl has enlisted Light Motif to execute its upcoming Christmas-themed event

The event will see guests experience the Lidl brand as they navigate their way around a series of different sections, each of which will be centered around a different product offering.

There will be opportunities to sample food, as well as interact with the brand’s chef, Kevin Love. 

This will be Lidl's third Christmas-themed event. The location of the event is to be unveiled in due course. 

Kelly Yeomans, head of business development at Light Motif told Event: "We are absolutely thrilled to be working with Lidl at such an exciting time for the brand. We plan to create an unforgettable journey for guests and with the focus on Christmas we can’t wait to get started on supporting them."

Laura Hamlin, PR manager at Lidl UK, added: "Following a competitive pitch we were really impressed by the team at Light Motif and their plans to help highlight the excellent quality of our products. We're really excited to start working with them and hopefully produce our best Christmas media event yet." 

More: In pictures - Lidl brings Christmas market to Belfast

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