The move highlights the agency’s ongoing relationship with the region, where it has worked over the past five years. Key projects include the activation of Emirates’ sponsorship at both the Fifa Confederations Cup and Fifa World Cup in 2014.
The new office will enable Pulse Group to provide local knowledge and expertise to its global clients, which comes as the agency secures a number of new business wins in Brazil.
These include co-ordinating the launch of The Danish Pavilion, Denmark’s Olympic House on Ipanema Beach for the Olympics, and launching the Rekorderlig cider brand in the county.
Pulse Group is also working with the Swiss Council to bring the Montreux Jazz Festival to Brazil, to celebrate 50 years of the event.
Rob Sharp, managing director at Pulse Group, said: "These are exciting times for Pulse Group and the industry. Latin America has undergone significant changes in the last few years, specifically to accommodate hosting world famous sporting events like the Fifa World Cup and the Olympics this year.
"Their marketing landscape is changing fast with far reaching global ambitions. We felt it was an ideal opportunity to invest in the economy on a more permanent basis, taking the Pulse proposition of the ‘Heart of Live Experience’ to Brazil."
He explained that the agency has appointed Beatriz Hutchings as company director of Pulse Group Brazil. "Beatriz brings over 18 years of global experience working and activating campaigns across the world. Her combined passion, local connections and knowledge will ensure we can continually deliver extraordinary events for our clients."
Hutchings added: "Working in Latin America can at times prove challenging for international clients. We understand this and offer a way to bridge cultures. By drawing on our team’s global experience we offer clients an international approach to client servicing with a Brazilian flair in delivery."