Jace Larke, an engineer who was called out to a job in remote Queensland town Chinchilla when his baby was due, is able to not only witness the birth but can offer wife Alison support as she goes into labour.
The six-minute a film ends happily with the safe arrival of Steele Larke, the macho-monikered newborn.
Samsung has produced a video telling the story and showing (some of) the birth. This being a marketing stunt, the footage is free of screaming, swearing and bodily fluids.
Client: Arno Lenior, chief marketing officer, Samsung Electronics Australia
Brand: Samsung Gear VR
Agency: Leo Burnett Sydney, Rapid VR
Creatives: Vince Lagana, Grant McAloon