Expedia appoints Essence to digital creative and media accounts

LONDON - Expedia has hired Essence to handle its pan-European digital creative and media planning and buying account, as part of a consolidation of its agency arrangements across 12 European markets.

Expedia: appoints Essence
Expedia: appoints Essence

The agency won the account after a pitch against three undisclosed agencies and will handle the online travel company's partnership, display, social media and mobile activity across Europe.

The pitch was overseen by Expedia's director, online partner marketing, EMEA, Alex Gisbert. There was no incumbent on the creative portion of the account. Media Contacts previously handled online media.

Essence will work on Expedia-branded sites across 12 European countries, including the UK, Germany, France and Spain, and will be responsible for a major push in the Nordics. It will also aim to develop new strategic partnerships for Expedia with media owners.