Expedia 'PDA' by 180 Los Angeles

Travel website gifts Valentine's Day promotion

Expedia "PDA" by 180 Los Angeles.
Expedia "PDA" by 180 Los Angeles.

Expedia's new campaign asks couples from Times Square to Santa Monica Boulevard to "get a room" for Valentine's Day.

The promotion in the 180 Los Angeles-produced ad is a $50 discount on rooms www.expedia.com/valentine for couples booked before Feb. 14.

The ad features shots of "PDA" (public displays of affection) and will broadcast on television and social media.

Campaign credits

Client: Expedia
180 Los Angeles
Sr Director, Brand Marketing: Vic Walia
Sr Manager, Brand Marketing: Jessica Eichner
Media Director, Brand Marketing: Elizabeth Dorrance
Executive Creative Director: William Gelner
Copywriter: Ted Kapusta
Art Director: Thomas Rodgers
Head of Production: Natasha Wellesley
Senior Producer: David Emery
Head of Account Management: Chad Bettor
Account Director: Brooke Stites
Account Manage: Mackenzie Walen
Production Co: Melvin Production
Editorial Company: Melvin Editorial
Editor: Dave Groseclose
Producer: Brian Scharwath
Music Supervisor: Andrew Kahn/GEMS
Song: "This Is The Nite"
Performed By: The Valiants
Composed by: Jones, Cofield, Pipkins, and Spencer