Expedia picks Ogilvy & Mather for £40 million pan-Euro ad account

Expedia, the online travel portal, has appointed Ogilvy & Mather to handle its £40 million pan-European advertising account.

Expedia: previously worked with Meteorite
Expedia: previously worked with Meteorite

The agency won the account following a pitch against Abbott Mead Vickers BBDO, DLKW Lowe and Saatchi & Saatchi. The process first kicked off in October, and was handled by the AAR.

The appointment was made by Andrew Warner, the senior marketing director EMEA at Expedia.

Ogilvy will now be responsible for handling a relaunch of Expedia across 12 European markets, including the UK.

Expedia previously worked with Meteorite on its advertising in the UK. The agency was invited to repitch for the business, but failed to make the shortlist.

PHD handles Expedia’s media planning and buying across Europe. Its relationship with the travel company is unaffected by Ogilvy’s appointment.

Earlier this year, Expedia launched a new TV campaign called "building blocks". The ad, created by Meteorite, featured a voiceover from Peep Show star David Mitchell, and highlighted how consumer’s could save more money by booking their flights and hotel accommodation with Expedia.