Expedia will be sponsoring ‘Afternoons with Mark Forrest' on Classic FM and ‘Geoff Lloyd's Hometime Show' on Absolute Radio. Both stations will be running competitions throughout the rest of October which give listeners the chance to win a number of Expedia holidays.
Negotiated by Drum at PHD, the radio sponsorships aim to drive holiday bookings and forms part of Expedia's current sale campaign ‘Small World. Big Savings' created by Meteorite.
The radio sponsorships are supported by a combination of Press and Outdoor including LCD screens at train stations.