At 3pm on Sunday, I was driving around in the rain, trying to find
a copy of The Mail on Sunday - which I eventually tracked down at my
local Shell garage. After the effort of buying it, I was looking forward
to a substantial read, now that two extra sections have been added to
the regular package.
In the interests of professionalism, I thought I should look at the
entire package. With the exception of the brilliant You magazine, the
rest of the paper seems bland - but maybe I’ve missed the point and a
bit of blandness is what’s required on a Sunday.
The two sections that have been introduced - a relaunched Night & Day
and Review - are substantial reads. And as far as added-value goes, they
score highly. They have well-known, high-profile journalists writing for
them and their editorial standards are high. Of the two, the new look
Night & Day is the piece de resistance. It has the glossy paper, the
frothy celebrity features and TV listings.
In fact, it has most of the things that The Mail on Sunday does so well.
And as a concession to the 90s, a page on the latest internet crazes has
One item I was surprised to find was ’A Lay in the Life of...’ A woman
describes her first shag, post-divorce, with her ski-instructor. Maybe
this is an example of the eclectic mix of editorial.
Next to Night & Day is the new Review section. This houses the worthier
pieces plus reviews that are well-written and incisive.
With the introduction of ’added-value’ sections prevalent among most
newspapers, these improvements deserve some respect. They are
well-thought through, in keeping with the rest of the paper and may even
attract new readers - which is no mean feat these days.