Express Newspapers has put its media account up for review and
invited three agencies to pitch for the pounds 20 million business,
which has been held by CIA since 1989.
Stan Myerson, the group joint managing director of Express Newspapers,
said the Daily Express intends to double its advertising budget to
pounds 20 million, following tests in the LWT region with a heavyweight
'We only promoted in the LWT region last Saturday night which saw an 8
per cent increase in circulation in the LWT area, while elsewhere sales
were down 6 per cent. That proves quite clearly that TV does work,' he
CIA has been invited to pitch alongside OMD UK and MediaCom next
Myerson added that it was not yet clear whether the media account would
remain centralised, or whether the Daily Star would be split from the
Express titles and handled by a separate media agency.
Commenting on the reason for reviewing, Myerson said: 'We are new into
the business and don't have any preconceptions about what we should be
doing. It will be interesting to see what the three agencies can
Myerson added that there would be no creative review at present, and
that the advertising would remain in-house.