Express Newspapers has severed its final links with its media
incumbent CIA, consolidating the pounds 20 million planning and buying
business for its Express titles into OMD.
The move reverses the unusual decision, taken two months ago, to split
Express Newspapers' planning and buying account between the two agencies
and MediaCom, which picked up the pounds 6 million Daily Star business.
The split, which followed a media review called by the Express's new
owners, Northern & Shell, saw CIA lose The Daily Express to OMD but
retain the pounds 12 million Sunday Express account, which represents
the bulk of the business. CIA had held both Express accounts since
A Northern & Shell statement explained that the decision had been taken
following a "highly competitive business proposition" from OMD. The
Express owners confirmed that MediaCom would continue to work on the
Daily Star business and claimed that an "amicable agreement" had been
reached with CIA. However, the agency could not be reached to confirm
this. N&S is expected to receive a better deal on airtime pricing by
pooling both titles into OMD.