In an unusual move, The Express has taken over a radio station in
Newcastle for a month to promote the newspaper through branded
Express Radio Newcastle 107.2FM is taking up a restricted radio licence
similar to the ones used by racecourses at race meetings. It will
broadcast from 3-28 April.
The station, which will be cross-promoted in the paper, will feature
local and national news, sport, music and phone-ins. Regular features in
The Express will be translated into live radio pieces with journalists
providing commentary and analysis. DJs will include the veteran of
pirate radio and Radio One, Emperor Rosko, with a supporting service
from Virgin Radio.
Editor Rosie Boycott commented: ’Radio is a very exciting medium and a
fantastic way to promote a national newspaper. The Express sections
translate very well into radio items.’