Paid 10p on a "pay-per-wink" basis, volunteers can sign up to have a temporary "Feelunique.com" tattoo transfer applied to their eyelids, for a maximum of £100.
Volunteers can visit the website to sign up -- the winking totals will be based on a per-trust basis.
Dan Glover from Mischief said nearly 100 people had already signed up within a few hours of the campaign launch.
Amy Rebours of Feelunique.com, said: "We all take notice when we're being winked at so what better way to advertise a beauty company than on people's eyelids.
"It's a genuine marketing first, which encourages people to spread a feel-good winking moment and earn some much-need extra income in the process.
"So far, it's been brilliantly received with people fancying a different kind of flutter and registering to be Feelunique.com winkers."