F&F "AW/18" by ODD

The F&F clothing brand is embracing its supermarket roots.

Its autumn/winter campaign is shot in a Tesco carpark with endlines including, "I only popped in for cereal," to reinforce the idea of Tesco and F&F providing a retail destination for the modern woman. The work was created by ODD and directed by Dillon Buirski. 

Credits

Brand
F&F
Executive creative director
Associate creative director
Senior account director
Agency head of production
Local production
Photographer
Director
Production company
ODD
Editor
Post production & CGI
Sound design

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