The Supermarket Woman is fun. She is flirty and spontaneous.
She goes to the shop for milk and comes back with a kaftan and flip-flops. That’s how Tesco clothing brand F&F is attempting to appeal to fashion-forward women in its first global campaign by ODD. The TV ad is a playful fashion shoot for the brand’s spring/summer range, shot against brightly coloured supermarket shelves and ending with the line: "I was only looking for ice-cream." The spot was written by Natalie Ranger, art directed by Hannah Vere and Chloe Hwang, and directed by Ace Norton through KO Productions.