F&F "Supermarket woman" by ODD

Tesco clothing line F&F continues its "Supermarket woman" platform by playing on the dichotomy between aspirational fashion and the brand's supermarket location.

The campaign is a twist on traditional high fashion shoots, juxtaposing everyday convenience items and low price points with an elevated aesthetic. The work was created by Eilidh Ratcliffe at ODD, directed by We Are Jones and photographed by Rory Van Millingen.

Credits

Brand
F&F
Head of brand marketing
Creative agency
ODD
Executive creative director
Associate creative director
Senior creative
Head of strategy
Strategist
Senior account director
Senior account manager
Account manager
Agency producers
Director
Photographer

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member