F1 Racing launches foreign editions in three new markets

F1 Racing, the magazine covering the Formula 1 Grand Prix circuit, has expanded with local-language editions in Turkey, the Czech Republic and Indonesia.

F1 Racing, the magazine covering the Formula 1 Grand Prix circuit,

has expanded with local-language editions in Turkey, the Czech Republic

and Indonesia.



The Haymarket Magazines title, which launched in 1996, now publishes 16

monthly editions in 14 languages.



International advertising packages are being offered by the three-strong

UK sales team. Ad manager James Watson said F1 Racing competed with the

likes of GQ and Esquire for men’s lifestyle advertising. Key clients

include HSBC, BMW, Finlandia Vodka, EA Sports and Tommy Hilfiger.



The UK edition has a 1999 ABC of 100,292 and an NRS figure of

578,000.



The title targets businessmen through distribution in the Paddock Club -

the VIP areas at the race meetings. Around 3,000 copies are distributed

in this way at each race.



Watson explained: ’Ferrari will host its sponsors and their guests, who

are all AB business people, in the Paddock Club. The drivers will be

there and they’ll invite celebrities such as Naomi Campbell. Over the

season, we reach around 50,000 business people this way.’



The other international editions are in Germany, France, Spain, Italy,

the Netherlands, Finland, India, Hong Kong, China, Japan, Australia and

Brazil.



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