F1 Racing, the magazine covering the Formula 1 Grand Prix circuit,
has expanded with local-language editions in Turkey, the Czech Republic
The Haymarket Magazines title, which launched in 1996, now publishes 16
monthly editions in 14 languages.
International advertising packages are being offered by the three-strong
UK sales team. Ad manager James Watson said F1 Racing competed with the
likes of GQ and Esquire for men’s lifestyle advertising. Key clients
include HSBC, BMW, Finlandia Vodka, EA Sports and Tommy Hilfiger.
The UK edition has a 1999 ABC of 100,292 and an NRS figure of
The title targets businessmen through distribution in the Paddock Club -
the VIP areas at the race meetings. Around 3,000 copies are distributed
in this way at each race.
Watson explained: ’Ferrari will host its sponsors and their guests, who
are all AB business people, in the Paddock Club. The drivers will be
there and they’ll invite celebrities such as Naomi Campbell. Over the
season, we reach around 50,000 business people this way.’
The other international editions are in Germany, France, Spain, Italy,
the Netherlands, Finland, India, Hong Kong, China, Japan, Australia and