AdvertiserThe Football Association
SectorMedia / Entertainment Brands and Sport brands
The FA has launched a campaign promoting its ambition to give all girls equal access to play football in school by 2024.
The digital work includes a film made by Little Thief Studio. The campaign’s website also provides inspiring resources to help enable girls to experience the mental and physical benefits of exercise through playing football.
The social media hashtag for the initiative is #LetGirlsPlay. The work was illustrated by Bex Grimble, Rosa Kusabbi, Hollie Hogan and Laura Brewington.