: - Faberge has been condemned as 'irresponsible' by anti-drugs campaigners after using a drugs image to advertise its new perfume 'Fusion', according to a report in the Daily Telegraph this week.
The press ad features a cartoon of a disc jockey holding a paper 'wrap' similar to those used to hold powdered drugs such as cocaine and amphetamines. When unfolded, it displays the message 'Fusion fragrance. The only thing worth sniffing in a club'.
The 'wrap' also contains a small amount of white powder that is scented with the perfume, but could be interpreted as being speed or another such drug. The ad is part of a long-running press campaign that continues to run in style magazines such as Muzik, Ministry, The Face, ID and Sky.
Janet Betts, whose daughter Leah died after taking a single ecstasy tablet on her eighteenth birthday, and who has become a fervent anti-drugs campaigner, has called for the ad to be banned. "What Faberge has done is appalling and irresponsible," she told the Telegraph. "This advert says to young people that drugs are an acceptable part of a normal social life, and that is an incredibly dangerous impression to give."
A Faberge spokesman said: "Fusion is for club goers and operates largely in clubland. The advertising is part of this approach, but in no way seeks to glamorise or promote drug-taking. In fact, it clearly states that Fusion is the only thing worth sniffing in a club."