Facebook biggest online ad publisher during April

LONDON - Facebook was the top online display ad publisher in the UK during April, according to research released today.

Facebook...top online ad publisher
Facebook...top online ad publisher

The new ComScore metrics for the month show Facebook had 12.5 billion ad views during the month, a 21.6 per cent market share.

Microsoft sites ranked second with 3.8 billion ad views (a 6.5 per cent share), while eBay came third with 2.9 billion ad views (4.9 per cent).

Mobile phone operators took the top two slots in the largest advertiser category, with O2 taking 1.9 per cent of the total market, and T-Mobile taking 1.3 per cent.


Top 10 online display publishers, April 2009

Property Total Display Ad Views (MM)

Share of Displayay Ads (%)

Advertising Exposed
Unique Visitors (000)

Total Internet  58,105 100.00% 35,350 Facebook.com 12,532 21.60% 21,988 Microsoft sitess 3,758 6.50% 25,433 eBay 2,868 4.90% 17,720 AOL LLC 2,494 4.30% 13,827 Yahoo! sites  2,011 3.50% 20,178 Google sites  1,056 1.80% 24,904 Fox Interactivee Media 825 1.40% 8,584 Autotrader.co.ukuk 693 1.20% 3,836 Tagged.com  438 0.80% 1,549 Amazon sites  411 0.70% 12,199


Top 10 UK online display advertisers, April 2009

Property Total Display Ad Views (000) Share of
Publisher ad viewssher Ad Views (%)

Advertising Exposed
Unique Visitors (000)

Total Internet  58,104,615 100.00% 35,350
Telefonica O2  1,128,236 1.90% 29,231
T-Mobile 750,459 1.30% 28,715
Oneweek.co.ukk 610,255 1.10% 25,150
Royal Mail Groupup 575,444 1.00% 12,190
Orange Sites  557,593 1.00% 26,483
Virgin Media  545,004 0.90% 26,984
Sky Sites 526,904 0.90% 25,849
British Telecommmunications 394,958 0.70% 24,221
Microsoft sitess 379,732 0.70% 22,020
Camelot Groupp 321,979 0.60% 19,635