Facebook blames 'bug' for tracking logged-out users

Facebook denies that it uses cookies on those who have never signed up for an account

Facebook: denies privacy infraction claims.
Facebook: denies privacy infraction claims.
Facebook has dismissed claims that it tracks users beyond its own site, after researchers claimed the company was breaching EU privacy laws.

The company has posted a lengthy rebuttal of the report, published by Belgian researchers last week, claiming that it was "transparent" in use of cookies and that it allows users to opt out of tracking.

The most alarming claims in the report were that Facebook places a cookie on users' PCs whenever they visit Facebook.com, regardless of whether they have an account or not.

Another was that users who subsequently visit one of 13 million sites featuring Facebook social plug-ins, such as a "Like" button, will have information sent back to the company.

Facebook denied that it uses cookies on those who have never signed up for an account but conceded the researchers had discovered a "bug."

The company wrote: "[This] is not our practice. However, the researchers did find a bug that may have sent cookies to some people when they weren’t on Facebook. This was not our intention — a fix for this is already under way."

Facebook went on to explain the researchers had found a "few instances" of cookies being placed, but described these as "individual cases.".

Opting out
Facebook did not give any further information about the bug. The company also admitted it does receive "web impressions" when consumers visit a web page featuring one of its social plug-ins, but claimed this didn't count as tracking.

The social network did not deny its use of cookies in general, but pointed out that many other Internet firms use the same technology.

It also claimed that when users opt out of tracking, Facebook no longer uses their information for ad targeting on any device.

Elsewhere in Europe, Facebook is facing a major privacy battle after 25,000 users brought a class-action suit against the company for multiple privacy violations.

Austrian privacy activist Max Schrems has brought the suit against Facebook, with the support of thousands of other European Facebook users. They pointed to Facebook tracking users across the web through social plug-ins as a privacy infraction.

The social network is looking to block the case.

This article first appeared on marketingmagazine.co.uk.

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