Facebook drops short film to celebrate all the human ways we're enduring global pandemic

The marketing team worked with Droga5 to produce the video which pushes a new community hub.

Facebook drops short film to celebrate all the human ways we're enduring global pandemic

Facebook has launched a new film celebrating all the ways we’re staying connected amid mass COVID-19 disruption.

The social media giant’s marketing arm worked with Droga5 to produce "Never Lost," which dropped on Tuesday. 

Mark Zuckerberg wrote in a Facebook post: "We made a short film ‘Never Lost’ to honor the solidarity and resilience of so many people coming together during this time. Thank you to everyone doing your part."

The 90-second film sources real stories and content from people around the world and is voiced over by British poet, Kate Tempest, reading her 2019 poetic song, "People’s Faces."

It ends with a call to all those who need or can give help during the crisis, using the new community tool www.facebook.com/covidsupport

Never Lost will run on national and local broadcast television and digital advertising channels and will be live through this weekend.

Topics

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content