Facebook and Google 'collaborated on anti-refugee campaign' during US election

Facebook and Google reportedly worked with a right wing non-profit during the US election to target swing states with anti-Muslim and anti-refugee messages.

Donald Trump stood on an anti-immigration platform during the US election
Donald Trump stood on an anti-immigration platform during the US election

Bloomberg has reported there was a "direct collaboration" between employees of Facebook and Google and conservative non-profit Secure America Now and ad firm Harris Media.

Facebook also also reportedly worked with a Germany's far-right Alternative for Germany party, which is also a Harris Media client, to target voters with anti-immigration ads during this year’s election.

During the US presidential campaign one ad was a mock tourism film entitled "Book your trip to the Islamic State of France".

The ads reportedly ran in Nevada and North Carolina in the final weeks of the election.

Sources told Bloomberg that sales teams at Facebook and Google worked closely with Secure America Now to improve its multi-million dollar ad campaigns.

Bloomberg reports Google eventually pulled some of ads after they violated its policies, whereas Facebook went as far as using Secure America Now’s ads to A/B test at scale a new video format.

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content