Facebook to pay News Corp for content in Australia

Tech platform will pay media conglomerate an undisclosed fee to use its content.

Showdown: Mark Zuckerberg and Rupert Murdoch
Showdown: Mark Zuckerberg and Rupert Murdoch

With control of nearly three-quarters of print content in Australia, News Corp, owned by Rupert Murdoch, has managed to convince Facebook to pay for its content in the market. The two behemoths signed a three-year deal to this effect overnight, just weeks after a contentious law was signed in Australia, mandating that tech platforms pay for content. 

The financial terms of the pact weren't disclosed. 

This period has seen intense wrangling between a stubborn Australian government and tech platforms such as Google and Facebook. Google, after stinging criticism initially, had been the first off the blocks to sign a deal with the government, while Facebook had played hardball, even turning off news in Australia for a time, as it sought the best terms for itself in an increasingly acrimonious battle. Another large media firm, Seven West, also signed a deal with Facebook in February.

“The agreement with Facebook is a landmark in transforming the terms of trade for journalism, and will have a material and meaningful impact on our Australian news businesses,” News Corp CEO Robert Thomson stated. Meanwhile, Andrew Hunter, Facebook’s head of news partnerships for Australia and New Zealand, explained: “The agreements... mean that people on Facebook will gain access to premium news articles and breaking news video from News Corp’s network of national, metropolitan, rural and suburban newsrooms.”

News Corp already has a deal with Facebook for its US media titles, which involves the tech giant paying for stories to include in its News tab. 

This article originally appeared on Campaign Asia

Topics

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content