Facebook Portal has rolled out an integrated campaign by AMV BBDO to promote its two new video-calling devices, Portal Go and Portal+.
Focusing on the important connection between grandparents and grandchildren, the work spans TV, digital, social media and OOH executions, encouraging families to share experiences through video-calling.
A series of 15-, 30- and 60-second TV spots were directed by Joanna Nordahl through New-Land. They are supported by social media spots developed by VMLY&R.
The key creatives on the films were Neil Clarke, Jay Phillips, Neil Shanlin, Julia Merino, Anthony Eagle, Michael Jones and Thomas Hazledine. Media was handled by Mindshare.