Facebook "Privacy is personal" by Possible

Facebook's ad aims to increase users' awareness of how to control privacy settings, since research shows half of all UK social media users worry about their privacy.

The campaign is part of chief executive Mark Zuckerberg’s wider efforts to create a more privacy-focused social network in the wake of last year’s Cambridge Analytica data breach scandal. It shows people on the beach with varying levels of modesty, highlighting how users will have different privacy preferences. The work was created by Jake Kirk and Clare Wilson, and directed by Keith McCarthy through Stink.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE