Facebook still world's fastest growing media owner but Google biggest by far

Facebook is once again the fastest growing media owner in the world, propelled by its success in mobile where other organisations have floundered, according to a forecast from Zenith.

Facebook: Mark Zuckerberg's social network has become the world's fifth largest media owner
Facebook: Mark Zuckerberg's social network has become the world's fifth largest media owner

The Top Thirty Global Media Owners report ranks the world’s largest media companies by media revenue, estimated by Zenith. 

Facebook’s success is down to the fact that consumers visit the site several times a day as their primary source for content, and the effectiveness of its native looking ads, according to the report.

It is the second year in a row that Facebook has been named in the report as the world's fastest growing media owner

Overall, Facebook is the fifth largest media owner in the world, rocketing up the rankings from 10th place last year, after its media revenues grew 65% year on year. Facebook still trails the largest media owner, Alphabet (the new name of Google’s holding company), by a long chalk. Walt Disney Company, Comcast and 21st Century Fox are also bigger than Facebook.

Alphabet, which had media revenues of $60bn (£41bn) in 2014, continued to widen the gap between the second largest media owner, Walt Disney. Alphabet is currently 166% bigger than Walt Disney, compared to 136% the previous year.

The data cover the 2014 financial year, which Zenith said is the most recent year with consistent revenue figures from all the publicy listed companies analysed. 

Pure play digital companies were among the fastest growing media owners in the top 30. Baidu, the Chinese search giant, is second-fastest, with media revenues up by 52% from last year, and Alphabet is third, up by 17%.

The reports come during a period when media owners are looking for more ways to monetise growing mobile audiences. Earlier this week, Google unveiled plans to serve sponsored pins and searches on its maps. Meanwhile Facebook launched Canvas earlier this year, a set of tools that enable creative agencies to make more immersive ads for mobile.

Ranking of Top 30 Global Media Owners 2016 (last year's ranking in parentheses)

Rank

Media owner

Rank

Media owner

1 (1)

Alphabet

16 (8)

Time Warner

2 (2)

The Walt Disney Company

17 (20)

Microsoft

3 (3)

Comcast

18 (15)

Asahi Shimbun Company

4 (4)

21st Century Fox

19 (19)

CCTV

5 (10)

Facebook

20 (21)

Hearst Corporation

6 (6)

Bertelsmann

21 (22)

JC Decaux

7 (7)

Viacom

22 (25)

Axel Springer

8 (5)

CBS Corporation

23 (24)

Mediaset

9 (28)

Baidu

24 (26)

ITV plc

10 (9)

News Corporation

25 (18)

Fuji Media Holdings

11 (11)

Advance Publications

26 (-)

Hubert Burda Media

12

iHeartMedia Inc.

27 (14)

Gannett

13 (13)

Discovery Communications

28 (27)

ProSiebenSat.1

14 (16)

Grupo Globo

29 (23)

Yomiuri Shimbun Holdings

15 (17)

Yahoo

30 (-)

Time Inc.