Faces To Watch 2000: They’re young, hot and hungry and they’re working very hard at an agency near you. Jenny Watts profiles the advertising industry’s fastest rising stars

It’s here again: the chance for the industry’s young Turks to bask in the media spotlight. Smart, enthusiastic, ambitious - and under 30 - our Faces To Watch 2000 are the rising stars who are already taking all sectors of the advertising world by storm, from direct marketing to new media.

It’s here again: the chance for the industry’s young Turks to bask

in the media spotlight. Smart, enthusiastic, ambitious - and under 30 -

our Faces To Watch 2000 are the rising stars who are already taking all

sectors of the advertising world by storm, from direct marketing to new


As the traditional boundaries of advertising continue to evolve, we’re

witnessing the birth of a new industry hybrid whose adaptability across

all media combines ambient concepts with more traditional as well as

new-media ideas. And the influx of such fresh talent will only grow as

all aspects of the communications business increasingly offer a creative


Previous stars we have tipped for the top include Andrew Robertson, now

chief executive of Abbott Mead Vickers BBDO, Mark Cramner, managing

director of the Starcom Motive Partnership, and Chris Jones, chief

executive of J. Walter Thompson Worldwide.

We’ve also spotted Rupert Howell, now chairman of HHCL & Partners and

president of the Institute of Practitioners in Advertising, and Tim

Lindsay, who is president of Lowe Lintas & Partners.

This year the fastest growing and, arguably, the most exciting sector to

watch is likely to be new media. But given the pace of this field, it is

hard to spot a rising star before he or she has gone supernova.

New-media non-entities can become an established success on the

financial pages in a matter of weeks. In this environment, the lure of a

start-up is proving to be strong bait to aspiring entrepreneurs.

The direct marketing industry continues to gain profile, and is

attracting young talent who recognise it to be as strong a career

prospect as the above-the-line industry. And media, for so long the

process-driven poor relation, is an increasingly creative, strategic and

dynamic sector attracting a new breed of professional.

As adland reinvents itself once again, it’s an exciting time for the

industry. Here we’ve featured the individuals at the heart of this


So, with the headhunters circling overhead, take a look at this year’s

most coveted young faces.


’I’ve got high hopes for them this year,’ Andy MacLeod, the joint

creative director at Fallon McElligott, declares, and it’s easy to see

why. While on graduate placement at Mother, the boys barely had time to

get their coats off before their script for the Batchelors Supernoodles

’shirt and baby’ ad had helped win a D&AD pencil. Snapped up as the

first team to be hired from placement at BMP DDB for seven years, they

were headhunted seven months later following the Fallons start-up by

their former boss, MacLeod. They’ve shown great promise with their

campaign for Nandos, and their recent Starbucks work was responsible for

a 500 per cent sales uplift in the Frappuccino drink - not bad for

newcomers who’ve only been in the business for 18 months.


Andrews graduated from Preston University and joined Kelly Weedon Shute

before it merged into FCA!. He’s been with the DM agency for nearly

three years and is recognised to have great potential.

His New Deal for Lone Parents, Wales Tourist Board and Leonard Cheshire

’enabled’ campaigns have won him acclaim. Andrews writes and art directs

all his own work. He’s touted as a sharp thinker with an open mind and

good client skills. ’It is rare to see such a precocious talent in such

an unprecocious person,’ Shaun McIlrath, the executive creative director

at FCA!, says.


’He’s a bit of a looker,’ says Mark Field, an account manager at

MindShare, of the affable South African sales executive. After

graduating from Johannesburg University, Gavin ’Guava’ Dickinson worked

at the South African Sunday Times before becoming a rep on the UK’s

Sunday Express magazine. He was poached by The Mail on Sunday, where he

has been for a year. Dickinson has done particularly well to stand out

on such a strong title, and Field needs no convincing that his is a Face

to Watch. He says: ’He’s got a very professional understanding of client

and agency needs, and a good character with it too.’


A media planner and strategist, Griffin graduated from Liverpool

University and joined MSM in sales. He then moved to The Media Edge, but

was poached by the media hotshop, Rocket, who’d had their eye on the

talented planner for some time. He now works on News International’s

new-media business, as well as the Kickers and Emap Performance


John Harlow, the managing director of Rocket, says: ’His energy combined

with his planning and client skills makes him a very strong



Howarth joined Ogilvy & Mather in 1990 from Oxford University. He

settled straight into the agency’s Kraft General Foods, Golden Wonder

and Phillips accounts, and in just three years was promoted to account

director on American Express. He joined HHCL & Partners in 1995 to work

on Britvic, CPC and Mercury. Steve Henry, the creative director at HHCL,

believes he more than deserved his promotion to client services director

last year, saying: ’He’s intelligent, resourceful and makes the job fun

for others too.’


It’s not often in this industry that creatives so admire an account man

that they push for his promotion. Nevertheless, such was the case for

Busk, recently promoted to account director on BMP’s Volkswagen Polo,

Golf and Beetle accounts. ’Part of the promotion was down to pressure

from the creatives,’ Jorian Murray, head of account management,


In typical BMP fashion, it’s the only agency Busk has worked at. Joining

as a graduate trainee four years ago, he worked on Best Foods before

moving to VW where, according to Murray, he has shone. ’He’s got a real

feel for Volkswagen and a natural charm that gets everyone going.’


BMP has reared another Face to Watch this year in the shape of Al

Crawford, adding further strength to the agency’s reputation as a

planning stronghold.

Starting at the agency as a graduate trainee in 1997, he worked on the

Meat & Livestock Commission, and is now responsible for the British Gas

and the amphibious ’Louie’ Budweiser account. Although so young, he’s

already no stranger to the world of awards, having won a silver for his

British Gas paper at the 1999 APG awards. This came as no surprise to

Olivia Johnson, the head of account planning, who says: ’He’s much loved

here at BMP. He’s got all the qualities you could hope for, being

imaginative, analytical and funny, too.’


Magdalinski started working on The Times website at News International

in 1994 while still a student. He then joined Aztec, where he worked on

the Financial Times and BBC, before a personal project ballooned into a

thriving website and was spun out into its own company. Upmystreet.com,

which provides previously inaccessible information to the consumer, won

the New Statesman Advocacy award with a Special Commendation.

Magdalinski then moved to Virgin, where he conceived the Virgin Mobile

website, but is now turning his attentions back to upmystreet.com.


’Karen is one of the most glamorous people you’re ever likely to meet,’

Sue Unerman, director of strategic solutions at MediaCom TMB,


And Blackett is no stranger to accolades, having been voted 1998’s

’Diamond Geezer of the Year’ by her colleagues. She joined TMB as a

planner from CIA four years ago and, following the merger with MediaCom,

emerged as the lynchpin in the new agency’s Audi, Greene King and IPC

Southbank pitches.

She now runs Audi and Tag Heuer, and has just won an award for her

long-term branding campaign for Greene King. Little wonder she was

promoted to board director in October last year.


The Tudor and Turner partnership blossomed at Watford College more than

four years ago. The team was snapped up by GGT, from where their talents

were spotted by Lowe Howard-Spink. Now the talented duo is working at

Lowe Lintas across the Heineken, Labatt Ice and corporate Vauxhall

accounts. The ’beer boys’ are continuing the tradition of great creative

work for Heineken, including the humorous ’rubbish’, ’pool gay’ and ’old

man’ TV spots. ’Rubbish’ won them a bronze at Kinsale last year, and

their ’T-shirt 2’ Labatt Ice ad has already made it into the pages of

this year’s D&AD annual. They have advanced well in the agency since

their arrival two years ago and the creative director, Charles Inge,

describes them as ’the best team at Lowes that I can remember’.


’He’s as mad as a hatter,’

says Michael Finn, the chief executive of Duckworth Finn Grubb Waters,

of his ’super bright’, baggy-trousered, skateboarding planner. But under

this Bohemian exterior lurks a methodical, lateral mind, whose most

recent work includes projects for Mothercare and IPC Magazines’ music

titles, Melody Maker and NME, for which he won an APG award last year. A

Cambridge graduate with a degree in Japanese, Gregor joined Duckworth

Finn in 1997 and started working on Daewoo Cars and CGU Insurance. ’He’s

brilliant to bounce ideas off,’ Finn enthuses. ’He has a lot of presence

relative to his experience.’


Gamble and Labett epitomise the contemporary creatives whose ideas for a

brand span all media. Winning a D&AD silver nomination for mixed media

at Ogilvy & Mather in 1995 proved just a taster of the boys’


Now at Circus, they have worked on Dockers, Abbey National, flood

awareness and a virtual wardrobe for the trendy Ted Baker stores.

They’re also designing a website for Circus that promises to set them

firmly on the map. From pushing a Dockers bed around town to designing

ads for urinals, their contemporary take on advertising is refreshingly

different. ’They take a brand and see which medium fits it,’ Tim Ashton,

a partner at Circus, says. They’ve scooped new-media awards at D&AD,

Cannes, Yell, The One Show and the London International Advertising



’She has incredible energy and enthusiasm, and a never-say-die

attitude,’ Nick Hough, the managing director of Leagas Delaney, says of

his young account director. Since joining in 1994, Meredith has risen

through the ranks with consummate ease, charming both clients and

colleagues alike.

Starting on the Adidas account, she ran the 1996 Olympics campaign,

which comprised more than 40 global TV spots. Now an account director on

Nintendo, the BBC and Lancaster, Meredith was responsible for the recent

launch of Manifesto, Isabella Rossellini’s cosmetics venture. ’She’ll

get lots of phone calls if she’s in your feature, but, bugger it, she

deserves the credit,’ Hough says.


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