Does being showcased as a Campaign Face to Watch open the door to undreamt-of career success? Camilla Palmer finds out from some of those who were tipped for the top.


Now: managing partner, Fallon

Then: client services director, Simons Palmer Denton Clemmow and Johnson

1995 "At the time, it was a bit of fun, but looking back now, I realise that it really was a big accolade," remembers Senior, who was a Face to Watch in 1995. At the time, he'd been at Simons Palmer Denton Clemmow and Johnson only ten months, but had already been promoted to client services director. So it's no surprise that his bosses were keen to flag him up as a talent for the future, most noticeably praising his attitude and determination to succeed.

"It was all a bit of an event for me," he admits. "I was on holiday, driving through the mountains, and I felt tremendously excited by it." 2004 It didn't do his career any harm, either, and he continued to run big accounts at Simons Palmer until 1998, when he left to set up Fallon.

The agency launch proved his steely determination and passion which had marked him out as a youngster. Now, he sees Faces to Watch as a valuable and important way to recognise the industry's next big names, and likes to nominate his agency's staff, but only if they're of real star quality: "If they're brilliant, they should be praised. If someone wants to try to poach them as a result - well, that's life, isn't it?"


Now: president, Added Value, Fusion 5, The Henley Centre

Then: account director, Anchor Butter and Oil of Ulay, Saatchi & Saatchi

1990 It was Ingram's competence, hunger and presence that got her nominated for Faces to Watch in 1990 (when from our photograph it seems she was still sporting the 80s power-suit), according to the then managing director of Saatchi & Saatchi, Paul Bainsfair. It was a brilliant start for the girl who'd joined the agency as a temp. "I was very flattered to have been chosen as a Face to Watch - I think it's important to single out talent and nurture it with rewards and encouragement. Faces to Watch sets a standard for young people in the industry," she says.

2004 Although Ingram can't recall any immediate effect from being awarded, other than a few pats on the back from friends, she was clearly doing everything right, and continued in the same vein throughout the 90s. She ran the agency's Procter & Gamble business and became the joint chief executive in 1995, helping to smooth away the friction which resulted after the breakaway of M&C Saatchi in 1993 and showing an unerring loyalty to the remaining agency. At the time of her nomination, Ingram was adamant that she wanted to remain at Saatchi & Saatchi, and this she did - until she became the chairman and chief executive at McCann-Erickson in 2002.


Now: chairman, Miles Calcraft Briginshaw Duffy

Then: director of new business and creative management, Abbott Mead Vickers

1989 Baby-faced Miles was described as having "the kind of ambition and toughness that leads to the chairman's office" by one of his colleagues at Abbott Mead Vickers when he was a Face to Watch in 1989. Appropriately, Miles is now in that very position, and feels that singling out people with drive and talent can be a catalyst for further achievement. "It's good for star individuals to be praised, especially in Campaign," he says.

"I was greatly honoured to be a Face to Watch," he adds, adding that although there was no particular fanfare at work, he took his wife out for a slap-up dinner. The phones did begin to ring, too, but he claims to have been "far too happy to leave".

2004 He did leave, though, in 1999, a year after being promoted to vice-chairman at AMV, and started up Miles Calcraft Briginshaw Duffy. Incidentally, Malcolm Duffy and Paul Briginshaw were fellow 1989 Faces to Watch ("dilligent and talented" their CDP creative director John O'Donnell said of the pair), just to prove Campaign's talent-spotting credentials, in case you hadn't cottoned on by now.


Now: media director, Europe, Kimberly-Clark

Then: media group head, Ogilvy & Mather

1987 Cleaver (here in full-on Playgirl pose) defined himself as "an adman working in a media department" when he was named as a Face to Watch in 1987 alongside Rainey Kelly Campbell Roalfe/Y&R's Jim Kelly, TBWA's Paul Bainsfair and MindShare's Dominic Proctor. The result of the accolade meant a "big head" for Cleaver, already one of five media group heads at Ogilvy & Mather, looking after clients such as Guinness and American Express. He then left the agency for director-level jobs at Ayer and CIA.

2004 While he's glad he was recognised and rewarded with a write-up in Campaign, Cleaver takes it all with a pinch of salt. "It's all a bit subjective, and I'm not sure how well journalists can evaluate the achievements of people in the advertising industry," he says. He didn't fulfil his then aim of running an agency, but has fulfilled his potential as one of his generation's brightest sparks by becoming the European media director at a big-spending client, Kimberly-Clark.


Now: chief executive, MindShare Worldwide

Then: assistant media director, J. Walter Thompson

1987 As someone who never had to compile a CV until the Campaign reporter writing his Face to Watch profile in 1987 needed a run-down of his career, Proctor was one of the stellar youngsters he is now so keen to promote.

Described in 1987 as a "very stylish operator" and someone who could bring media alive for clients too bored or befuddled to understand its potential, Proctor looked set to rise and rise.

2004 Proctor kept on achieving, though he did leave media behind for a time to prove himself in the wider agency arena, becoming the chief executive of J. Walter Thompson. When WPP finally bowed to the inevitability of media independence, though, it was Proctor who was singled out to launch the new MindShare agency. Now he runs the global MindShare network, one of the world's biggest media networks. Can he attribute any of this to his status as a Face to Watch? "I got lots of attention - most of it through mickey-taking," he laughs.


Now: chairman, TBWA Europe and UK; president, Northern Europe

Then: group account director, Saatchi & Saatchi

1987 Equipped with a stupendous set of spectacles and contrived thoughtful-pose in the photo accompanying his Face to Watch write-up, Bainsfair was heralded as the next leader of Saatchi & Saatchi. An intensely loyal employee, Bainsfair also inspired the same quality in his staff, but he almost didn't appear in the line-up, because of a row within the agency's management over fears that he'd be poached.

2004 Bainsfair is grateful for his mention in 1987's Faces to Watch, and has been keen to nominate other worthy contenders since, including Tamara Ingram in 1990. "I felt privileged to have been marked out as a talent, and I know how much it inspires younger people in advertising, to be singled out and get their name out there," he says. The predicted management expertise led him to become the managing director of Saatchi & Saatchi before leaving to start his own agency, Bainsfair Sharkey Trott in 1990. Several mergers and acquisitions later, he's proved that loyal streak by remaining with TBWA.


Now: chairman, Boy Meets Girl

Then: head of account management, Collett Dickinson Pearce

1988 The man who once thought Persil ads were made by Unilever was a budding head of account management with a place on CDP's international board and a natty line in moustaches when he was a Face to Watch in 1988.

What was to become a founding principal of St Luke's - retaining strong links between account management, planning and creativity - were the qualities which spurred CDP's then creative director, John O'Donnell, to nominate him.

2004 Law's talent saw him starting up Chiat Day in the UK alongside MT Rainey, and then founding St Luke's in 1995 - one of advertising's most rebellious start-ups and for a time one of the most interesting and successful agencies in town. Certainly Law managed to turn successful author to record some of his mould-breaking experiences with St Luke's into a book. Now he's teamed up with IPG to relaunch Springer & Jacoby as Boy Meets Girl. He's embarrassed to admit he can't remember being made a Face to Watch, but claims the endorsement is much-needed in a tough working environment where professionalism doesn't come so much from qualifications as from experience and hard graft.


Now: partner, Walker Media

Then: media manager, WCRS Matthews Marcantonio

1986 "Steady" would probably have been the end-of-term comment on Georgiadis' report from his bosses at WCRS. Picked as a Face to Watch in 1986 for his skills in applying creativity to number crunching, he wasn't in a great hurry to leave, and at 25, saw a career path as an "evolutionary period". Being picked as "someone special" did mean, however, that he got valuable exposure in adland, which he says helped his career.

2004 After moving up through the ranks of WCRS to become the agency's vice-chairman at 32, Georgiadis went to Initiative Media as the chief executive, and then co-founded Walker Media in 1998. "Getting your face in Campaign was immensely important," he says, adding, "I learnt from the master, Robin Wight!"


Now: director of strategy and development, J. Walter Thompson

Then: head of HDM Horner Collis and Kirvan's Social Context Unit

1990 With a reputation as a planner whom creatives would recommend, and as the man who took over Gary Duckworth's job at HDM Horner Collis and Kirvan when he was only 25, it's hardly surprising that Rimini was a Face to Watch in 1990. He got a good boost to his ego and self-confidence, and then took time out to put himself through an MBA. "It was great to be a lowly planner and get a pat on the back for my work," he says.

2004 Rimini came back to a planning job at CIA Media Network, becoming the vice-chairman, before joining JWT London in his current job in 1998.

He thinks the opportunity for young talent to be showcased in Campaign is very important, and gives kudos and confidence for the future, and regularly nominates people he'd like to see benefit in the same way. He also scoffs at those who fear their talent will be nicked from beneath their noses, adding: "The whole job of management is steering people through different stages of their career - stamping on talent is a sure-fire way of encouraging people out of the door."


Now: chairman and chief executive, Saatchi & Saatchi Europe

Then: business management head, Still Price Lintas

1990 Yes, Richard Hytner did have hair, once. Hytner was "very happy" at Still Price Lintas when he was nominated as a Face to Watch in 1990.

"But I was a restless and impatient soul, so flagging me up publicly was a great way for my bosses to indicate what might be round the corner if I stuck at it," he remembers. As predicted, he was soon the managing director, then the chief executive before leaving in 1996.

2004 After a stint as the Publicis London chairman, Hytner runs Saatchi & Saatchi across Europe. Being nominated as a Face to Watch, he argues, was a shrewd move by his management - making it an attractive choice for him to stay on, and subtly introducing the concept of his future leadership to clients and agency staffers alike.