The Fairtrade Foundation has launched an integrated campaign fronted by the stand-up comedian Tony Law that takes the form of a mini adventure series.
In the online film, Law travels with a girl called Hannah from the UK to a coffee co-operative somewhere in the Southern Hemisphere, where Fairtrade coffee is produced. Viewers must guess the location for the chance to win a trip there.
The "bean-to-cup" adventure aims to teach viewers about the difference they can make by purchasing Fairtrade by showing the environmental, economic and social impact it has for coffee farmers.
The work also includes print activity, LCD London Underground screens, digital display and social media.