Fairy 'Timmy Time' by Leo Burnett

Procter & Gamble's Fairy Non Bio and Fairy Fabric Softener is to run a campaign to back an April promotion offering consumers the chance to collect pre-school 'Timmy Time' books.

The promotion will offer three 'Timmy Time' books to collect, in return for a receipt proving the purchase of a Fairy product, across all major retailers.

The campaign will include TV and press ads, point of sale material and a promotional microsite.

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