Fallon ad campaign compares fat gymnast with big and agile Skoda

LONDON - An overweight gymnast completing a perfectly executed floor routine is the star of Fallon's latest advertising for Skoda.

The ad promotes the Octavia 4x4 and builds on from the "You don't see that very often" spot for the Fabia VRS, with the strapline "Big and agile, you don't see that very often".

It shows a surprisingly large man pulling off a series of flips and somersaults, moving gracefully to the background music and landing on both feet.

Fallon, which was hired to revamp Skoda's image in 2000, has retained the humour of its previous ads, which used self-deprecating jokes to encourage drivers to reassess the Skoda brand and make it acceptable on the road.

Five years on, with the help of high-quality Volkswagen engineering, marketing and clever PR, the market share for VW-owned Skoda has grown from 0.98% in 1998 to 1.4% last year.

Fallon's new ad campaign features two TV ads, print and a viral ad to push the brand into a more product-orientated territory.

Toby Pschorr, group account director at Fallon, said: "Our campaign is based on the juxtaposition of something you'd expect from Skoda and something you wouldn't."

The ad was art directed by Gary Anderson, directed by Noam Murro and copywriter is Lawrence Seftel.

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