Fallon has picked up the pounds 10 million account for the European
internet bank First-e, following a three-way pitch.
The agency beat Malcolm Moore Deakin Blayze to the account after Delaney
Lund Knox Warren pulled out of the pitch at an earlier stage. First-e
parted company with J. Walter Thompson last month, less than a year
after the agency was appointed to the launch task.
Fallon will create a TV branding campaign for the bank that will break
by the end of the year. Its task is to reposition the company, which has
ambitious plans to become a global internet banking operation. When
First-e launched last year, it was one of the first companies to pioneer
Fallon’s brief will be to establish a clear proposition for the site in
a crowded market.
First-e announced plans to merge with Uno-e, the Spanish online bank
being formed by Terra Networks and Banco Bilbao Vizcaya Argentaria. The
new company will be called the Unofirst Group, but First-e will trade
under its existing name.