Fallon breakaway pledges new model

The start-up formed by the Fallon founding partners Laurence Green and Richard Flintham, the former Cadbury marketing director Phil Rumbol and the Saatchi Saatchi Fallon chief financial officer, Steve Waring, will open its doors early next year with the promise of offering clients a new way of working and a new way of paying for creative communications.

Rumbol and Green: start-up
Rumbol and Green: start-up

The independent enterprise has yet to be given a name but is being privately funded and will operate, in Green’s words, as a collective of people working in a new way that can "take up the shape that tasks demand. These are the most exciting times in our business for years, and a blank canvas is very exciting."

Green and Flintham, the former Fallon chairman and executive creative director respectively, have worked together since founding the agency in 1998. Both have had a long working relationship with Rumbol, their former Cadbury client who presided over Fallon’s award-winning campaigns for the brand, including the "gorilla" TV ad.

Rumbol, who left Cadbury in April, says that one of the key ingredients of the new venture will be flexibility: "The flexibility in the structure will enable us to really listen to what clients want, rather than having a fixed approach." Waring, a Fallon partner since 2000, will take responsibility for the commercial side of the company.

Robert Senior, the SSF chief executive, is focusing more of his energy back on Fallon: "I’m going to throw everything at making Fallon as good as it can possibly be. That is my moral and fiduciary duty."

Senior, Green and Flintham founded Fallon London in 1998 alongside Andy McLeod and Michael Wall. McLeod left the agency in December 2006. Wall resigned in 2007.


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content