Fallon catches natural reactions for CBBC trailer

LONDON - Fallon has captured children's reaction to CBBC programmes by using a camera embedded in a TV, for a new trailer.

Fallon's creative directors Sam Walker and Joe De Souza filmed the children front-on, looking directly down the lens.

The unedited sequences capture the genuine reactions of the children.

A spokesman for Fallon said: "The kids were not set up or prepared in any way; they were simply asked to sit and watch few of their favourite BBC programmes while in a separate, screened off area a camera recorded reactions."


Project name
BBC Brand (Children's)
Creative agency
Bella Hastie, Head of Strategy, BBC MC&A
Demonstrate that after 52 years of creating quality programming, no one understands children like the BBC
Executive creative director
Rich Flintham
Creative directors
Sam Walker and Joe De Souza
Art directors
Sam Walker and Joe De Souza
Sam Walker and Joe De Souza
Group account director
Jonathan Trimble
Account director
Matt Field
Agency planner
Jo Hudson
Agency producer
Olivia Chalk
Production company
Red Bee
Sam Walker at Fallon
Ella Littlewood
Director of photography
Daniel Bronks
Leo Scott
Prime Focus
Audio post-production
Grand Central
Media agency
Media Planner
Kate Osborne
UK national TV and press

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