Fallon hires digital creative director

LONDON - Fallon has hired Tim Scheibel, a creative director at Lowe Brindfors, as its first digital creative director.

Tim Scheibel...first digital creative director for Fallon
Tim Scheibel...first digital creative director for Fallon

The appointment reunites Scheibel with Mans Tesch, Fallon's digital strategy director, with whom he worked while as a senior art director at Lowe Tesch.

Scheibel, who will join the agency at the end of April, will assist Tesch in bolstering Fallon's digital offering across a number of its clients, including Cadbury and Cheestrings.

He will report to Tesch and Fallon's founding creative partner, Richard Flintham.

During his career, Scheibel has worked on high-profile campaigns, including the Cannes award-winning Saab "infinite drive" campaign, which picked up a gold Cyber Lion in 2005.

Flintham said: "Tim has a wonderfully open-minded approach on how and where to talk with a consumer. He has been hired first and foremost as a member of our creative department."