Fallon McElligott launches an advertising campaign this weekend for
Music Live, the nationwide event run by the BBC from 25 to 29 May.
The launch advertising is designed to build awareness and understanding
of the event in order to encourage mass attendance at the concerts and
street parties over the bank holiday weekend. The commercial ends with
the line: ’10,000 hours of broadcasting from over 6,000 events. Venue:
The creative idea is that the whole of the UK is one massive concert
venue. The TV execution introduces the event manager Gerry, who has the
task of organising this nationwide concert.
He is seen at locations all over the UK getting the logistics right:
Eurostar is the entrance; huge tower blocks are the dressing rooms; a
telecom engineer does the sound levels and fog is the dry ice. Gerry
even stops a couple of pensioners at a newsstand and asks to see their
back stage passes.
Robert Senior, a partner at Fallon, said: ’The scale of the creative
idea matches the scale of the event.’
Music Live will cover the whole of the UK and encompass all of the BBC’s
music radio networks: online, BBC1, BBC2 and Choice as well as all local
The ad was written by Ed Edwards, art directed by Dave Masterman and
directed by Shane Meadows through Jane Fuller Associates. Media is by