Fallon McElligott London has secured a place on the Trebor Bassett
roster after a pitch against WCRS for a new product from the
confectionery giant, called Fundays.
The account is expected to be worth around pounds 2 million next year
and marks the agency’s first win since all five of the London partners
were announced.
Fundays is a range of bagged sweets containing a selection of Trebor
brands.
WCRS is facing a fight to keep its place as Trebor Bassett’s main agency
of record. The agency still handles the Butterkist brand, which returned
to TV after five years this summer as part of a pounds 3.6 million
advertising campaign. WCRS’s other Trebor Bassett brands are Liquorice
Allsorts, Maynard Original Wine Gums, Soft Mints, Fruitang and Jelly
Babies.
However, Trebor Bassett has been expanding its roster this year and, in
February, it appointed Mother to work on its pounds 2 million Extra
Strong Mints account. The result was the controversial campaign
featuring the spoof evangelist, Bobby Mallett, which broke in cinemas
last month.
Louise Cook, the marketing director at Trebor, was unavailable for
comment on the appointment of Fallon McElligott and the agency referred
all calls to the client.
