Fallon McElligott wins £10m Sort account

– Fallon McElligott has been appointed to handle the launch campaign for online independent financial advisory service, Sort.

– Fallon McElligott has been appointed to handle the launch campaign for online independent financial advisory service, Sort.

The agency is understood to have won the account after pitching against Partners BDDH.

It is understood that the campaign will focus on persuading consumers that releasing personal financial advice online is safe.

Sort.co.uk aims to provide a consultation service that includes a financial health check and advice on products. It also offers advice on topics including pensions and ISAs.

The service is regulated by the Personal Investment Authority (PIA).



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