Fallon nets creative account for Jammie Dodgers

LONDON - Fallon has secured the advertising account for the Burton's Foods-owned biscuit brand Jammie Dodgers.

Jammie Dodgers…Fallon won the account
Jammie Dodgers…Fallon won the account

The agency landed the business following credentials meetings between Burton's Foods and several undisclosed agencies.

The appointment marks a move by Burton's Foods to significantly increase the advertising support behind the Jammie Dodgers brand.

Previously, Jammie Dodgers has worked with the Leeds-based agency Savvy, which produced a campaign to promote its partnership with Comic Relief 2009.

Fallon has been briefed to produce an above-the-line ad campaign that is expected to break in spring 2010.

Jaspal Chada, the Burton's Foods marketing director, said: "We look forward to working with Fallon, which impressed with its strategic ability and creative inspiration."