Fallon plots media planning venture with Naked

Fallon is in talks with Naked Communications about a joint venture aimed at bringing communications planning closer to the creative agency.

The discussions are expected to result in the launch of a communications planning business that will work as part of Fallon.

Naked set up its Naked Inside concept a year ago by creating a team within Clemmow Hornby Inge to work alongside creative agency staff on new business and ongoing work for clients. Naked intended it as a concept that could be introduced to more than one advertising agency.

However, Robert Senior, the Fallon managing partner, said the talks were not about establishing another Naked Inside. "This is absolutely not a Naked Inside," he said. "We're looking at a whole new model entirely."

John Harlow, a founding partner of Naked, said Naked is discussing options with Fallon and that the new venture might not be Naked branded.

He confirmed: "We are talking with Fallon and many other agencies have spoken to us. It's a good, interesting agency, but until we have made agreements there is not much we can say."

Naked's ventures include Naked Inside, Naked Ambition, a conflict agency headed by Matt James, the former Manning Gottlieb OMD managing director, and overseas offices in Australia, The Netherlands and Norway.

The Naked Inside venture has won clients including The Daily Telegraph and Carphone Warehouse. It is headed by Tim Allnutt, the former Initiative planning director.

- Opinion, p25.

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