Fallon Retains Miller Lite

- Fallon McElligott, Minneapolis, has retained the Miller Lite creative assignment in the US after a competitive review of the award-winning account instigated by the Philip Morris-owned Miller Brewing Company.

- Fallon McElligott, Minneapolis, has retained the Miller Lite creative assignment in the US after a competitive review of the award-winning account instigated by the Philip Morris-owned Miller Brewing Company.

The Milwaukee-based company saw presentations from Publicis & Hal Riney, San Francisco; Square One, Dallas; and the New York offices of Young & Rubicam and Wieden & Kennedy.

New work from Fallons, which will replace the controversial "Miller Time" campaign, is expected to break in early March. Media on the $150 million (£100 million) account, which is handled by Starcom Media Services in Chicago, was unaffected by the review.





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