Fallon retains surprise theme for Octavia ads

Fallon has unveiled a follow-up national television, press and poster campaign for Skoda to support the launch of its Octavia model.

Fallon has unveiled a follow-up national television, press and poster campaign for Skoda to support the launch of its Octavia model.

The work intends to build on last year's campaign for the Fabia marque, which helped the brand to reinvent itself as a serious contender in the automotive market, and was Campaign's Campaign of the Year for 2000.

The two television spots continue the theme set by the Fabia campaign by illustrating the comic distance between expectations of Skoda and the reality offered by the revamped car.

'Forensic' opens on two forensic scientists in a laboratory meticulously patching together a sequence of events that they can ascertain from the evidence they see before them on the seats, wheels and bodywork of a Skoda Octavia. However, they are stumped as to what car it is.

In the second spot, 'transporter', a transporter driver parks up outside a car showroom with a full lorry-load of new Octavias. The driver laboriously starts to unload the cars, until he looks up and sees the Skoda sign above his head. Wearily, he reloads the car and drives off, much to the surprise of the attendant at the showroom.

Chris Hawken, the head of marketing at Skoda, said: 'This campaign is another opportunity for us to address consumers' misconceptions about Skoda. This work will help us to contribute further to the momentum behind the brand.'

Chris Hirst, the Skoda account director at Fallon, added: 'Our objective remains to lift the prejudice that surrounds Skoda. The Octavia offers us a range of new opportunities to make people reconsider the brand.'

The campaign was written by Andy McLeod and Ed Edwards, and art directed by Richard Flintham and Dave Masterman. It was directed by Leonard Dorfman at @radical.media. Print work was photographed by Blinkk. Media planning and buying is through MediaCom TMB.



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