Mediaedge:cia won the Media Agency of the Year award, fighting off strong competition from last year's winner, Carat.
Dare was named Digital Agency of the Year for the fourth time in five years, while OgilvyOne clinched the Direct Agency of the Year accolade. Gorgeous was named Production Company of the Year.
BBDO saw off Wieden & Kennedy and DDB to scoop the Advertising Network of the Year award. Carat took the Media Network of the Year gong for the second year running.
Heinz won Advertiser of the Year, while Google triumphed in the Medium of the Year category.
Fallon's "gorilla" for Cadbury Dairy Milk was the winner of Campaign of the Year, for its impact both on the advertising industry and on the public imagination.
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