The 70-second spot breaks at 7.30pm tonight before the England football match on Setanta and stars Bond's latest incarnation, Daniel Craig, standing amid a series of dramatic explosions.
The spot opens on a close up of Bond's face. As the camera pans out to a wider shot, we see the secret agent attempting to remain fixed to the spot while debris from the explosions crashes into him from all directions. The spot concludes with the strap line "Bond in Sony High Definition."
The ad, which was directed by Baillie Walsh, will also be shown later in the evening at 9.10pm on Channel 4.