Fallon wins The Auteurs ad account

LONDON - Fallon has been appointed by The Auteurs, a website that gathers together independent film lovers, to handle the advertising for its launch.

The Auteurs... picked Fallon
The Auteurs... picked Fallon

As well as being briefed to produce a launch campaign, Fallon, which picked up the business without a pitch, will also take responsibility for brokering relationships with potential brand partners, sponsors and advertisers.

The site, www.theauteurs.com, carries a library of acclaimed feature-length films from across the globe that users can watch in full-screen format.

It also hosts editorial coverage in ‘The Notebook’ section, which includes live festival coverage, interviews, reviews and articles written by film critics, filmmakers and users.